Apple University hires another high-profile academic – from by Philip Elmer-DeWitt
Berkeley’s Morten Hansen, co-author of Jim Collins’ latest bestseller, joined in January
FORTUNE — Apple University has always been something of a stealth operation. It was created as a kind of in-house MBA program by Steve Jobs, a self-taught business leader who made no secret of his distaste for conventional MBAs.
“We do want to create our own MBAs,” Jobs once said. “But in our own image.”
The idea was to somehow transfer to future generations of Apple (AAPL) executives the hard lessons he learned when he founded the company, lost the company, and brought it back to life.
He started big.
Again, this brings me back to the questions/thoughts:
- If higher ed doesn’t address its shortcomings — at least in the eyes/perspectives of employers — will corporations take matters into their own hands? Will they create their own internal universities? Perhaps in the form of MOOCs…?
- Alternatively, they might say, “Here’s $___; we’d like to have you go through this [digital] playlist of items, then come back and show me what you can do. Then, if appropriate, let’s talk.”
Perhaps Apple is developing their own expertise on how all this runs…? Perhaps they are a piece of what I call “The Walmart of Education” — a piece of more peoples’ learning ecosystems.