How does a person create online video for their business, product, or service?
Record Your Message With Style
As co-founder of LectureMaker’s portable video studio, and a professional public speaker, I have come to recognize three different styles that work well to creating effective online video. See the image below for an overview of the three styles:
- Impromptu – speak using a well rehearsed mental framework to deliver fresh exciting content in a measured amount of time
- Prepared – speak to a target audience using a technique already known to motivate a specific audience type in a measured amount of time
- Trial and Error – speak without rehearsal, specific impromptu framework, or known technique, then edit the content in post production to meet an objective
LectureMaker’s Video Production Service for Three Public Speaker Styles (click image to enlarge)
Impromptu Framework
I use to marvel at those public speakers who could answer a question from the audience with ease and clarity. Over the past 15 years that I have participated in public speaking events, I came to realize that a speaker can effectively answer a question or present a short topic through the selection of one of a handful of reusable frameworks that both frees the speaker’s mind to deliver a clear message in a measured amount of time, and optimizes message without rehearsal for the listener to understand the presenter’s words.
A list of known frameworks I use in my training are listed in the image below:
Public Speaker Impromptu Framework (click image to enlarge)
Without my training, post production costs may be significantly higher for any given video project. While the message presented to the viewer may be less targeted to your intended audience and less coordinated with your extra supporting media.
Prepared Speeches
The first problem I face when developing a new video for a client is how to get organize their initial ideas for a video into a meaningful speech. I came to realize that there are many advanced workbooks from Toastmasters International on how to prepare speeches in a wide variety of situations.
A complete list of advanced workbooks I use with my training sessions are listed in the image below:
Public Speaker Prepared Speech (click image to enlarge)
Without my training, post production costs may be significantly higher and the message presented to the viewer may be less targeted to your intended audience.
Trial and Error Speech Development
Sure, every video presentation includes trial and error. Using my portable video studio, I enable every business the power of trial and error speech development with a full compliment of video recording and post production tools. While careful planning with my help, training, and your experience working with my studio on multiple projects – the amount of trial and error can be drastically reduced.
The image below points out the key differences between this style of speech preparation compared to the other two:
Public Speaker Trial And Error
Often first time projects are limited to trial and error simply because there is no in-house experience in professional video recorded speech development. And, no budget to consider using a trainer or consultant to improve the design. The process is iterative and requires multiple recording sessions, an experienced script writer to review a recorded speech to reverse engineer a script – often with the techniques and frameworks discussed in the previous two methods (impromptu and prepared). Also, the multiple extra reviews needed by a company to complete a video through trial and error can exasperate the in-house team.
The best way to work with this style is to include a larger than planned post production budget and a video editor with knowledge of your business or marketplace.
Supporting Media
With a prepared speaker following any style of presentation, the video might contain extra media to enhance the listener’s understanding, enjoyment, and chance that they will take the desired call to action.
A list of common media types I use in my training, post production, and real-time recording services are listed below:
Public Speaker Extra Media
The Goal For Your Video
I outline four high-level goals for your video as viewers watch. These goals follow a marketing funnel model or word of mouth marketing model depending on your specific needs.
See the image below for a list of these goals:
Public Speaker Viewers Watch Video
These goals help define how long your video should be, where it should be hosted, and how it should be distributed.
The Balance Between Training, and Consulting Services
My speech consulting support can be balanced with my training support to take advantage of the techniques presented here – even if you and your staff do not have the time to become an expert in video preparation. By using my time to develop sample impromptu and prepared scripts, your team can take advantage of the improved video quality that this preparation offers. By using my time to create your extra media or customize your media from your website, partners, news channels, and social networks – your time can be saved while leveraging my advanced graphics, audio, and video design.
Consulting services makes the most sense within my domains of experience that include: electronics, engineering, software tools, software middleware, operating systems, real-time performance, constrained or embedded systems, biophysics, biomedical instrumentation, product management, business leadership, new media publishing, video technology, public speaking, course development, and nuclear energy.
References
Contact LectureMaker for Training, Consulting, or Video Studio Recording – Request form
LectureMaker’s Walk-in and Portable Video Studio – Visit page
Business Video Production using LectureMaker’s Walk-in and Portable Video Studio – Visit page
Video Studio for Members of LectureMaker’s Video Service – Visit page (requires password)