Why am I releasing total control over my feed here, with my own domain name and wordpress installation? Two factors, curation and convenience.
Medium was developed by one of the co-founders of Twitter. Understanding social media and applying it to content, Evan Williams put together a platform that allows any user to blog, limits the format options to make the content the draw, and allows for readers to decide easily what should be highlighted and promoted each day. Add to that paid authors of note, like Steven Levy on Crypto War Redux, to draw the public.
There are other alternatives to Medium, outlined at Lifehacker, but they don’t put the author at the center, supported by the readers, in a symbiotic relationship that is an evolution from what publishers used to do. Medium acts as a medium, but is, in its current state, almost invisible. Something I like.
As an occasional blogger in the days of fading RSS use, I cannot expect people to come to my domain to read what I have to say; it gets lost in the shuffle of a million other blogs. With Medium, I have a chance that they may get linked or looked at more often. As well as the convenience of web-based posting. Find me at https://www.medium.com/@tokyokevin